FEED Launches Renewed Logo & Eco-Awareness Campaign with Mondo Project & its Latest FEED Ambassadors

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Rejina & Bogs Balangat, Founders, Mondo Project

23 February 2017, Manila.  “When we started the conversation with FEED about a possible partnership, FEED opened up about adding its logo to printed t-shirts designed by Mondo Project, created to generate eco-awareness in the Philippines. The FEED logo looks good and has a deep story behind it, and we felt the need to improve it especially on applications such as fabric printing”. Bogs Balangat, Co-Founder, Mondo Project

“Following today’s design trends, individuals’ and companies’ portfolios have shifted towards implementing ‘flat design styles’. A flat design style is a minimalist approach design concept employing simple and efficient elements and colors to convey information and meaning. We found this guiding principle to be most suitable to FEED, as it aligns with the organization’s vision of sustainability”. – Rejina Balangat, Co-Founder, Mondo Project

Renewed Logo Adopting Flat Design Principles

Flat design opposes all other ‘artificial’ design techniques, in favour of a more simplified, classically digital aesthetic; it is user-centric..and emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations. In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design. Source: http://www.creativebloq.com/graphic-design/what-flat-design-3132112

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We did several iterations of the logo to implement a variety of flat design concepts and to make the colors more vibrant and easy on the eyes, whilst still retaining the historical integrity of FEED’s original logo. We also employed the use of negative space composition to convey more meaning and to further highlight/differentiate objects in the logo, including the Philippines on the world map, the individuals and the national flag.

After the first revision, FEED was happy with the result, as the globe is now more realistic and the colour and linear elements more vibrant – very much reflective of the FEED spirit. After several iterations, different logos were created for a variety of applications including social media, print t-shirts and print applications.

The finishing touch was to accentuate the letter D in FEED, to now depict a silhouette of a droplet like shape which signifies a seed (represents the beginning of life), a droplet of water (represents the source of life), and a leaf (represents the growth of life).

The green campaign or eco-awareness t-shirts are available through Mondo Project online and via below information. Proceeds go to support of more tree-planting, reforestation and applied research scholarships through FEED and its partnership network.

Thank you for your continued support!

More Information – About Mondo Project & FEED’s Latest Ambassadors

Mondo Project Story:

“It has always been our dream to be able to help and contribute to the society. My wife and I are both employees working in Makati getting just enough salary to be able to get through our daily living. It has been difficult for us to help and reach out as we don’t have the extra financial capability to spare yet, whilst building our family and business. Deep in our hearts, though, we had to find another way.

But we started by reading up on finance and business publications to learn what we are doing wrong and what could get right, which opened our eyes to the abundance of opportunities –  we were just neither looking at the right things nor spending our time wisely. Which in turn fuelled our  hope and confidence to start and plan and turn things around.

We decided to create a business. We brainstormed about different ideas that would work for us. We thought of franchising a small food business, a furniture shop, apartment rental and so on. But then, due to lack of capital resources and business knowledge, our risks were too  high. So we concentrated thinking a small business, which requires less capital, but eventually can grow to support us and also fulfill our dream to contribute to the society. And that is where Mondo Project was born.

Mondo Project is a clothing line that will provide comfortable and smart looking clothes for big men with big heart. It is for all people who have a big heart; who are willing to be part of our movement to not just wear comfortable and smart looking clothes but also to contribute back to the society. It is our mission to make everyone a hero even in a small way to help and save the planet in a sustainable way.

It is quite a big dream, for both of us, and with this dream, in front of us, we need help. Fortunately, we were able to connect with FEED.The organization has been very accommodating and helpful as they warmly welcomed us to share our vision and mission with them through our partnership. With our humbling appreciation for trusting and believing in us, we started to help the organization, by printing tarpaulins, attending and supporting some of the public engagements, improving the logo, and creating FEED inspired merchandises that promote environmental awareness and sustainability.

We are in our early stages of our partnership with FEED, but with our shared vision and the trust they are giving us, we get excited to look ahead and bring about greater impact to the society and on the planet!” – Rejina & Bogs Balangat, Founders, Mondo Project

Our mission is to be able to provide positive and comfortable clothes to Big Hearted People and to be able to help our planet by contributing a portion of each shirt’s profit to our fellow NGOs. To order or customise your eco-awareness t-shorts for your CSR or other environmental initiatives:

To contact FEED, call/text: +63 (0)917 552 4722 or email info@feed.org.ph.

© FEED, Inc.

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