8 July 2017, Siniloan, Laguna – Sierra Madre Mountain Range. 1,020 Philippine indigenous trees* were planted by 48 volunteers from Biogenic Alcohol’s “Lend-a Hand” for a germ-free world campaign, including representatives from The Love Club and Biogenic partner Rakso CT. The site planed at Siniloan, Laguna is on a reforestation plot with the following coordinates:
| Marker 1: | Marker 2: | Marker 3: | Marker 4: |
| N14°46.062 | N 14°28.611 | N14°28.565 | N 14°28.573 |
| E120°53.766 | E121°31.376 | E121°31.341 | E121°31.336 |
Click here for the full list of participants: Biogenic Particpants SAVE Planting with FEED (08 July 2017)
The Biogenic Alcohol team worked with their social media campaign managers Rakso CT to develop the “I Pledge to LEND A HAND for a Germ Free World Campaign, which generated thousands of pledges from the public at large; thereby financing the planting of the 1,000 plus trees as part of the Biogenic Alcohol* organized Corporate Social Responsibility (CSR) advocacy programs.
Says Forester Rey Lorida, manager of the Laguna Quezon Land Grant managed by the UPLB:
“Bees are essential to our sustainable reforestation efforts, they are known as a ‘world resource’ – essential living elements required to sustain our environment because they naturally pollinate the flowering plants we have here in the Sierra Madres, thereby multiplying the Earth’s variety and yields of seeds and fruits”.
Thank you to all involved in the Biogenic Alcohol Lend a Hand volunteer tree-planting who helped establish a 1,020 tree LIVING LEGACY at the Sierra Madre mountain range, on part of the 10,000 hectares being managed by the University of the Philippines Los Baños (UPLB), FEED’s first and longest LIVING LEGACY tree-planting partner.
The following trees were planted in their honor:
- 200 Malaruhat
- 200 Palong-maria
- 100 Dalingdingan
- 100 Lanete
- 100 Banilad
- 100 Bani
- 100 Malasantol
- 100 Lipote
- 20 Mangium
Message from Biogenic Alcohol Team Philippines
“As we give back to Mother Earth and to the community, we thank everyone who pledged to lend a hand to make this world a germ-free place to live in!
To our tree planting participants and Biogenic Alcohol patrons, thank you for braving the city of Siniloan, Laguna with us. It was a truly remarkable day as we planted 1000 indigenous trees in behalf of those who pledged.
🌱
Thank you to our partners, FEED Inc. and UPLB for guiding us throughout the whole event.
Thank you as well to The Love Club for supporting our campaign and being with us once again.
💚
There’s still more in store for everyone! Watch out as we announce the lucky 30 pledgers who will win a Biogenic gift pack! Stay tuned on our Facebook page for our announcement!
Once again, a big thank you to everyone who participated in our campaign and let us all continue making the world a germ-free place to live in with Biogenic Alcohol!
At the Laguna-Quezon Land Grant, Siniloan, Laguna. July 8, 2017.”
–Source: Biogenic Alcohol, https://www.facebook.com/OfficialBiogenicAlcohol/
Photo Slideshow
Slide Show Courtesy Senator Loren Legarda’s Office
The Role of Bees in Sustaining Forests & Forest Dependent Livelihoods
“The role of bees in sustaining forests and forest dependent livelihoods remains poorly known and appreciated….
The product that most people first associate with bees is honey, although beekeeping generates much more than just honey: the maintenance of biodiversity and pollination of crops are perhaps the most valuable services provided by bees.
Honey is just one of several different products that can be harvested: others are beeswax, pollen and propolis, royal jelly and venom, and the use of bees in apitherapy, which is medicine using bee products.
Bees and beekeeping contribute to peoples’ livelihoods in almost every country on earth.”
Source: ftp://ftp.fao.org/docrep/fao/012/i0842e/i0842e00.pdf
About Biogenic Alcohol
The Biogenic Alcohol brand is owned by Cosmetique Asia.
Cosmetique Asia was established in 2001. With the introduction of its flagship brand, Silka Papaya, the company decided to venture into the growing cosmetic industry in the Philippines. Cosmetique Asia is guided by its founder Mr. Alexander S. Co, who has over 40 years of experience in cosmetic retailing. After a good market acceptance of the Silka Papaya product line, Cosmetique Asia launched another brand, Juicy Cologne, the company’s first foray in the perfume industry. Currently, Cosmetique Asia is continuously growing and adding variety of cosmetic products for the benefit of its consumers.
VISION
Cosmetique Asia will be the leading manufacturer and retailer of top-quality cosmetic products for the Filipino consumers and Asian region.
MISSION
- To continuously provide top-quality cosmetic products to all its consumers at an affordable price.
- To help provide personal and professional growth among our employees.
- To build lasting relationships with our trade partners.
- To help provide improvement in our country as well as our community.
See: http://www.cosmetiqueasia.com/
See: Biogenic Alcohol “I Pledge to Lend a Hand for a Germ Free World” campaign and pictures: https://www.facebook.com/OfficialBiogenicAlcohol/
About Rakso CT
Who we are
Rakso CT is a digital solutions provider composed of both the young and the young-at-heart who like creating the inexistent and perfecting the imperfect.
Located in the heart of the bustling city of Makati, we are made capable to execute amazing digital marketing and advertising campaigns and services to our clients here and abroad.
What we do
An ad campaign lets you know more about a product. A story goes with you for the rest of your life.
Here at Rakso, we don’t just create campaigns – we tell stories.
We believe that we are one of the first dreamers of the digital age in the Philippines, as we have been fulfilling dreams since 2006.
CONTACT FEED
In 2015, the Philippine government submitted to the United Nations the country’s commitments to reduce greenhouse gas emissions. The country committed to reduce its carbon emissions by 70 percent by 2030. The carbon dioxide reductions will come from the sectors of energy, transport, waste, forestry and industry.
FEED runs a number of Students and Volunteers for the Environment (SAVE); Corporate Social Responsibility (CSR) – such as mangrove planting for coastal protection or ridge reforestation plantings; One Child, One Tree; Bio-Intensive Gardens (BIG) for nutrition in public elementary schools and other spaces; Climate Change Survival 101 and other LIVING LEGACY programs – customised environmental engagement activities for individuals and organisations interested in contributing to climate change adaptation efforts and greening critical areas such as watersheds, ridges, and reefs that all require rehabilitation.
Join us! Help us reverse the Earth’s “hothouse climate” tipping point.
Tree-Planting with FEED
Check out the video journey by Clueless Commuter who planted with us last 24th of June 2017 to get a good idea of how FEED plantings go: https://youtu.be/KROn4rjVqBg
Contact us at FEED for more details, to join our regular activities or to design your own tree-nurturing event: info@feed.org.ph or call/text +63 (0)917 552 4722.
© Fostering Education & Environment for Development, Inc.