Saving Trees, Saves Bees: Biogenic Alcohol via Rakso “Lend-a-Hand” to Restore a Vital Part of Our Ecosystem

18447482_1795008870815511_3548138160513519755_n.png8 July 2017, Siniloan, Laguna – Sierra Madre Mountain Range. 1,020 Philippine indigenous trees* were planted by 48 volunteers from Biogenic Alcohol’s “Lend-a Hand” for a germ-free world campaign, including representatives from The Love Club and Biogenic partner Rakso CT.

The Biogenic Alcohol team worked with their social media campaign managers Rakso CT to develop the “I Pledge to LEND A HAND for a Germ Free World Campaign, which generated thousands of pledges from the public at large; thereby financing the planting of the 1,000 plus trees as part of the Biogenic Alcohol* organized Corporate Social Responsibility (CSR) advocacy programs.

Says Forester Rey Lorida, manager of the Laguna Quezon Land Grant managed by the UPLB:

“Bees are essential to our sustainable reforestation efforts, they are known as a ‘world resource’ –  essential living elements required to sustain our environment because they naturally pollinate the flowering plants we have here in the Sierra Madres, thereby multiplying the Earth’s variety and yields of seeds and fruits”.

SIERRA MADRE.jpgThank you to all involved in the Biogenic Alcohol Lend a Hand volunteer tree-planting who helped establish a 1,020 tree LIVING LEGACY at the Sierra Madre mountain range, on part of the 10,000 hectares  being managed by the University of the Philippines Los Baños (UPLB), FEED’s first and longest LIVING LEGACY tree-planting partner.

The following trees were planted in their honor:

  • 200 Malaruhat
  • 200 Palong-maria
  • 100 Dalingdingan
  • 100 Lanete
  • 100 Banilad
  • 100 Bani
  • 100 Malasantol
  • 100 Lipote
  • 20 Mangium

Message from Biogenic Alcohol Team Philippines

Biogenic Alchohol posted their sincere thanks for morning well spent, helping restore the homes of our bees and the formerly denuded Sierra Madre mountains:

“As we give back to Mother Earth and to the community, we thank everyone who pledged to lend a hand to make this world a germ-free place to live in!

Team2.jpgTo our tree planting participants and Biogenic Alcohol patrons, thank you for braving the city of Siniloan, Laguna with us. It was a truly remarkable day as we planted 1000 indigenous trees in behalf of those who pledged. 🌱

Thank you to our partners, FEED Inc. and UPLB for guiding us throughout the whole event.

Thank you as well to The Love Club for supporting our campaign and being with us once again. 💚

There’s still more in store for everyone! Watch out as we announce the lucky 30 pledgers who will win a Biogenic gift pack! Stay tuned on our Facebook page for our announcement!

Once again, a big thank you to everyone who participated in our campaign and let us all continue making the world a germ-free place to live in with Biogenic Alcohol!

At the Laguna-Quezon Land Grant, Siniloan, Laguna. July 8, 2017.”

Source: Biogenic Alcohol,  https://www.facebook.com/OfficialBiogenicAlcohol/

Photo Slideshow

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Slide Show Courtesy Senator Loren Legarda’s Office

The Role of Bees in Sustaining Forests & Forest Dependent Livelihoods

“The role of bees in sustaining forests and forest dependent livelihoods remains poorly known and appreciated….

The product that most people first associate with bees is honey, although beekeeping generates much more than just honey: the maintenance of biodiversity and pollination of crops are perhaps the most valuable services provided by bees.

Honey is just one of several different products that can be harvested: others are beeswax, pollen and propolis, royal jelly and venom, and the use of bees in apitherapy, which is medicine using bee products.

Bees and beekeeping contribute to peoples’ livelihoods in almost every country on earth.”

Source: ftp://ftp.fao.org/docrep/fao/012/i0842e/i0842e00.pdf

About Biogenic Alcohol

Biogenic Alcohol .jpg

The Biogenic Alcohol brand is owned by Cosmetique Asia.

header_logoCosmetiqueAsia.pngCosmetique Asia was established in 2001. With the introduction of its flagship brand, Silka Papaya, the company decided to venture into the growing cosmetic industry in the Philippines. Cosmetique Asia is guided by its founder Mr. Alexander S. Co, who has over 40 years of experience in cosmetic retailing. After a good market acceptance of the Silka Papaya product line, Cosmetique Asia launched another brand, Juicy Cologne, the company’s first foray in the perfume industry. Currently, Cosmetique Asia is continuously growing and adding variety of cosmetic products for the benefit of its consumers.

VISION

Cosmetique Asia will be the leading manufacturer and retailer of top-quality cosmetic products for the Filipino consumers and Asian region.

MISSION

  • To continuously provide top-quality cosmetic products to all its consumers at an affordable price.
  • To help provide personal and professional growth among our employees.
  • To build lasting relationships with our trade partners.
  • To help provide improvement in our country as well as our community.

See: http://www.cosmetiqueasia.com/

See: Biogenic Alcohol “I Pledge to Lend a Hand for a Germ Free World” campaign and pictures: https://www.facebook.com/OfficialBiogenicAlcohol/

About Rakso CT

raksoctlogo.pngWho we are

Rakso CT is a digital solutions provider composed of both the young and the young-at-heart who like creating the inexistent and perfecting the imperfect.

Located in the heart of the bustling city of Makati, we are made capable to execute amazing digital marketing and advertising campaigns and services to our clients here and abroad.

What we do

An ad campaign lets you know more about a product. A story goes with you for the rest of your life.

Here at Rakso, we don’t just create campaigns – we tell stories.

We believe that we are one of the first dreamers of the digital age in the Philippines, as we have been fulfilling dreams since 2006.

See: http://www.raksoct.com/

Contact FEED

For more information about your Corporate Social Responsibility (CSR) program or tree planting activity, contact FEED at info@feed.org.ph, or via text/call +63 (0)917 552 4722.

© FEED, Inc.