Nestea Philippines Donates 20 Customized Brooms to FEED for La Union Beach Clean-ups

26 April 2017, San Juan, La Union. As a result of FEED’s participation in the Nestea Philippines “Refresh the Beach” #Pledgetoplunge campaign, and working with La Union Province as one of the three beaches highlighted in the event, Nestea donated 20 beach brooms to La Union in thanks.

On 26 April 2017, FEED picked up the beach brooms from Partas Transportation Co. Inc. as arranged by Eventscape Manila and Nestea Philippines, and delivered the donations straight to the La Union Surf Club (LUSC), as received by LUSC representatives Lemon Surfstar D. Dines and Rhea Delos Santos Ventura (pictured below).

Thank you La Union Surf Club (LUSC) and team head Ian Saguan for agreeing to receive the donation on behalf of La Union, and for ensuring that the beach brooms are allocated to those who will continue to keep La Union beaches clean.

Acknowledgements also to the efforts of active community environmentalists “Lupon ng mag Indibidwal na Nangangalaga sa Kalikasan” (LINK) with up to 35 beach clean up volunteers led by Celso Jucutan; La Union Soul team (community driven movement that seeks to improve eco-tourism in San Juan, La Union) and Tina Antonio (also FEED Ambassador); the Provincial Government of La Union (LGU La Union on Instagram); official Nestea #plungeforlaunion leaders Jasmine Curtis Smith, Ella Cruz and Tommy Esguerra; and to all the amazing environmental warriors who did the #PlungeForLaUnion!

LUSC mentioned that there need “not be one broom per resort or Surf School or LUSC member, but rather, will be allocated to shared beach front areas that work in unison with community leaders who actively promote beach cleanups on a regular basis through out the year, including the 21 surf schools.

Nestea Philippines also donated a lifeguard tower to the Urbiztondo part of the San Juan, La Union coastline, also referred to as the “Surfing Capital of the North” in the Philippines – where thousands of tourists flock to the beaches every year. This part of the province’s shoreline is kept clean thanks to active surfers and other community visitors and residents who are aware of the effects of plastic pollution and other toxins that pollute the shorelines originating from uplands, rivers, neighboring cities and global tidal currents – disrupting the natural livelihood, eating and migration patterns of keystone species such as the indigenous turtes (Tag. “pawikan”) as well as the eco-tourism potential of La Union.