“When we started the conversation with FEED about a possible partnership, FEED opened up about adding its logo to printed t-shirts designed by Mondo Project, created to generate eco-awareness in the Philippines. The FEED logo looks good and has a deep story behind it, and we felt the need to improve it especially on applications such as fabric printing”. Bogs Balangat, Co-Founder, Mondo Project
“Following today’s design trends, individuals’ and companies’ portfolios have shifted towards implementing ‘flat design styles’. A flat design style is a minimalist approach design concept employing simple and efficient elements and colors to convey information and meaning. We found this guiding principle to be most suitable to FEED, as it aligns with the organization’s vision of sustainability”. – Rejina Balangat, Co-Founder, Mondo Project
- Read about FEED’s approach to Aligning with Sustainability here : https://feed.org.ph/about/aligning-with-sustainability/.
Renewed Logo Adopting Flat Design Principles
Flat design opposes all other ‘artificial’ design techniques, in favour of a more simplified, classically digital aesthetic; it is user-centric..and emphasizes usability. It features clean, open space, crisp edges, bright colours and two-dimensional/flat illustrations. In flat design, ornamental elements are viewed as unnecessary clutter. If an aspect serves no functional purpose, it’s a distraction from user experience. This is the reason for the minimalistic nature of flat design. Source: http://www.creativebloq.com/graphic-design/what-flat-design-3132112
We did several iterations of the logo to implement a variety of flat design concepts and to make the colors more vibrant and easy on the eyes, whilst still retaining the historical integrity of FEED’s original logo. We also employed the use of negative space composition to convey more meaning and to further highlight/differentiate objects in the logo, including the Philippines on the world map, the individuals and the national flag.
After the first revision, FEED was happy with the result, as the globe is now more realistic and the colour and linear elements more vibrant – very much reflective of the FEED spirit. After several iterations, different logos were created for a variety of applications including social media, print t-shirts and print applications.
The finishing touch was to accentuate the letter D in FEED, to now depict a silhouette of a droplet like shape which signifies a seed (represents the beginning of life), a droplet of water (represents the source of life), and a leaf (represents the growth of life).
2001 FEED Inc. (FOFI) Logo
In recognition of its roots, FEED Inc. adopted its original logo from the founding Friends of Overseas Filipinos Inc. (FOFI) – the original Foundation set-up in 2001 preceding the transformation and establishment of FEED Inc in 2011.
The logo represented migrant workers who brought stability to the country in times of crises – perched atop the world hoisting the Filipino flag. It now represents our pride in working towards the providing education & environmental opportunities for the Philippines.
It is the creation of Outstanding Filipino Architect, Fel Macalino, an avid supporter of FOFI and one of the Filipino pioneers in Singapore.
© Copyright. FEED, Inc. 2012-2013.