On September 14, 2024, under clear skies and a refreshing breeze, 80 participants from Hino Motors gathered at the Laguna Quezon Land Grant for a tree planting activity. The fine weather was a welcome surprise, given that the Sierra Madre mountain ranges are known for unpredictable micro weather, often bringing sudden rain and strong winds. This unique weather pattern is influenced by elevation, topography, and dense vegetation, creating localized conditions that can shift dramatically over short distances.
With the ideal weather in their favor, the volunteers successfully planted 600 native Philippine tree seedlings, marking another step in the ongoing effort to restore the region’s forests. Among the species planted were 100 Kamagong, 100 Kupang, 40 Apitong, 310 Yakal, and 50 Sampaloc—each chosen for their resilience and ecological value.
The event began with an inspiring message from Forester Rey Lorida of Laguna Quezon Land Grant and the significance of the Ridge to Reef program. This holistic approach to environmental conservation emphasizes the restoration of forest landscapes using native trees to stabilize slopes, reduce erosion, and mitigate flood risks. By rehabilitating upland areas, the program enhances soil stability and water retention, benefiting lowland and coastal regions. It also extends beyond forests, incorporating mangrove and coral restoration efforts to fortify marine ecosystems, creating a comprehensive strategy for environmental sustainability. Additionally, the program empowers local communities by providing alternative livelihoods, transforming them into facilitators of conservation initiatives and guardians of nature.
A key highlight of the event was the “Tree Nurturing Program,” which reinforces the vital role of the Sierra Madre Mountains as a natural shield against typhoons. As climate change intensifies, preserving these forests becomes increasingly critical in protecting communities from severe weather events. Native Philippine trees are central to these efforts, as they are well-adapted to local conditions, require minimal maintenance, and offer extensive ecological benefits. Their deep-rooted systems prevent soil erosion, regulate water cycles, and provide essential habitats for wildlife, preserving the Philippines’ rich biodiversity. Unlike exotic species, which can disrupt ecosystems, native trees contribute to a balanced and resilient environment.
Beyond forest restoration, tree planting also plays a crucial role in climate action. Native trees act as carbon sinks, absorbing carbon dioxide, replenishing groundwater, and preventing land degradation. Their presence strengthens environmental resilience, ensuring long-term sustainability for both nature and human communities.
The success of this initiative would not have been possible without the dedication of the volunteers from Hino Motors. Their commitment to conservation reflects a growing recognition of corporate responsibility in environmental stewardship. Special thanks are also extended to the local community, particularly the women who prepared a nourishing meal for the participants, and to the Forest Guardians and facilitators, including Forester Rey Lorida and Ms. Rose Bocado, who provided invaluable guidance throughout the event.
FEED, Inc. remains committed to fostering meaningful partnerships that nurture both the environment and the people who depend on it. With continued collaboration, these efforts will pave the way for a greener and more sustainable future for generations to come.
Photo Library:
Tree-Nurturing Program with FEED
Immerse yourself in nature and explore our Tree-Nurturing Program in Siniloan, Laguna, nestled within the Sierra Madre Mountain Ranges. Witness the untouched beauty of Mother Nature—watch this video for a glimpse of the experience.









































