Rooted in Conservation: CHUBB Philippines Volunteers Plant 1,320 Native Trees in Sierra Madre

On September 21, 2024, under rainy skies, 110 volunteers from CHUBB Philippines gathered at the Laguna Quezon Land Grant in the Sierra Madre mountain ranges for a meaningful tree planting activity. This kind of weather is not new in the area because it is known for its unpredictable micro weather, where sudden rain and strong winds can emerge due to the region’s elevation, topography, and dense vegetation.

With ideal conditions on their side, the volunteers successfully planted 1,320 native Philippine tree seedlings, contributing to the ongoing reforestation efforts in the region. Among the species planted were 50 Bani, 50 Lawaan, 450 Lipote, 170 Katmon, 300 Kupang, 50 Apitong, 100 Kuling Baboy, 50 Yakal, and 100 Sampaloc. Each of these species was carefully selected for their ecological benefits, resilience, and role in restoring the forest ecosystem.

The event began with an inspiring message from Diane Penales of FEED, Inc., who emphasized the importance of the Ridge to Reef program. This integrated conservation strategy highlights the role of forest restoration in stabilizing slopes, reducing erosion, and mitigating flood risks. By rehabilitating upland areas with native trees, the program enhances soil stability and water retention, benefiting lowland and coastal regions. Beyond forests, the initiative extends to mangrove and coral restoration, ensuring a holistic approach to environmental sustainability.

A key highlight of the event was the “Tree Nurturing Program,” which reinforces the Sierra Madre Mountains’ critical role as a natural shield against typhoons. As climate change intensifies, preserving these forests becomes increasingly essential in protecting communities from severe weather events. Native Philippine trees play a vital role in these efforts, as they are naturally adapted to the local environment, require minimal maintenance, and provide extensive ecological benefits. Their deep root systems help prevent soil erosion, regulate water cycles, and serve as essential habitats for wildlife, ensuring the preservation of the country’s rich biodiversity. Unlike exotic species that can disrupt ecosystems, native trees contribute to a more balanced and resilient environment.

Beyond its role in reforestation, tree planting is a significant step toward climate action. Native trees serve as carbon sinks, absorbing carbon dioxide, replenishing groundwater, and preventing land degradation. Their presence strengthens environmental resilience, securing long-term sustainability for both nature and human communities.

The success of this initiative was made possible through the dedication of CHUBB Philippines volunteers, whose commitment to conservation reflects the growing recognition of corporate responsibility in environmental stewardship. Special appreciation is also extended to the local community, particularly the women who prepared a nourishing meal for the participants, and to the Forest Guardians and facilitators, including Forester Rey Lorida and Ms. Rose Bocado, who provided invaluable guidance throughout the event.

FEED, Inc. remains committed to fostering meaningful partnerships that nurture both the environment and the people who depend on it. With continued collaboration, these efforts will pave the way for a greener and more sustainable future for generations to come.

Photo Library:

Tree-Nurturing Program with FEED

Immerse yourself in nature and explore our Tree-Nurturing Program in Siniloan, Laguna, nestled within the Sierra Madre Mountain Ranges. Witness the untouched beauty of Mother Nature—watch this video for a glimpse of the experience.